High-converting landing pages are essential to fuel your inbound marketing strategy. They are not only a significant lead generation tool, but also help in strengthening your brand image. Designing captivating landing pages is also vital to beat the cut-throat competition that your business faces today. You can’t afford to ignore the challenges of the continually … [Read more...] about 5 Landing Page Mistakes That Affect Your Conversion Rate
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Why Your Small Business is Failing
Starting a small business is difficult–so difficult that 66% to over 90% depending on your sources–don’t make it past the first 10 years of business. How can you prevent this from happening to your business? The first step to anything is to be informed. Here are some of the pitfalls that small businesses run into and what you can do to avoid them. This way, you can … [Read more...] about Why Your Small Business is Failing
Why Are We In the Midst of Such a Huge Marketing Shift?
For a company to be successful, they need to market their business, products, services, and their brand. We all know this, right? But did you know that there’s a major marketing shift right now? I had the opportunity to talk with Mathew Sweezey, one of the new breed of marketing thought leaders. During our conversation, Mathew explained how and why the marketing environment … [Read more...] about Why Are We In the Midst of Such a Huge Marketing Shift?
5 Tools Your Small Business Should Be Using Today
Have you ever had difficulties in your small business regarding organizing management systems? The answer is probably yes. Lots of small businesses go through management issues because they are not yet established. Mostly, people running small businesses are usually beginners; hence they encounter different kinds of questions. The problems may range from ‘what kind of … [Read more...] about 5 Tools Your Small Business Should Be Using Today
How to Talk to Your Boss about Mental Health
While discussions about mental health are becoming more commonplace, people remain hesitant to have these discussions with their boss. This is, in part, due to fears of unfair treatment, loss of credibility, and being passed on opportunities and promotions. There are many misconceptions about mental health, especially in relation to one’s work ethic thus, discussions … [Read more...] about How to Talk to Your Boss about Mental Health