Foothold and forward motion The best way to explain SEO is to look at it as a game – each of the search engines that constitute the SERPs, or the Search Engine Results Pages, have different players who attempt to win coveted spots by formulating certain ‘rules’ or ‘tricks’. So for example, if you wanted to rank for the term ‘ mainline train’, you would have to do … [Read more...] about SEO Basics for Any Small Business Website
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How To Make The Most Out Of Your Next Trade Show
Trade shows offer an excellent way to get your name out there with industry professionals and consumers who are already searching for the types of products and services you offer. With that said, they also mean you’re in a space where there is lots of competition, and you’re vying for the attention of the same people as your competitors. How can your company stand out … [Read more...] about How To Make The Most Out Of Your Next Trade Show
How to Fund Your Small Business
Getting funding isn’t easy in any economic climate, especially right now when businesses are more competitive than ever. Unfortunately, no matter how brilliant your ideas are, they need money to come to fruition. Remember, a business is still a business, no matter how small or passion-driven. You need capital to pay your staff, buy equipment, promote your brand, and survive day … [Read more...] about How to Fund Your Small Business
Defining & Presenting the Right KPIs
Key performance indicators (KPIs) are metrics that measure how successful your company is at accomplishing a goal or objective. They are the strongest indicator of whether or not your business is successful. The challenge is knowing which metrics are the most effective for achieving your goals, as well as how to present those metrics to the key stakeholders in … [Read more...] about Defining & Presenting the Right KPIs
5 Tips to Manage Talent Acquisition Effectively
A lot has been changing since technology has seeped into almost all processes and changed the whole dynamics of how they function. Talent acquisition is no exception. The workforce demographics have changed, the demand for talent has increased, and the knowledge marketplaces have gone highly competitive. These changes have made talent management a highly discussed topic in the … [Read more...] about 5 Tips to Manage Talent Acquisition Effectively